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Through a data-driven, collaborative SEO strategy and continuous optimization, we helped this multimillion-dollar construction software company achieve measurable growth in both traffic and lead generation.
Client
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INDUSTRY
SERVICE TYPE
challenge
A leading construction project management software provider, headquartered in Carpinteria, California, and founded in 2003, offers a robust solution tailored for construction companies, contractors, project managers, property owners, and their collaborators. As of 2019, the company had generated $289.2 million in revenue and served 1.3 million users across five key markets: the United States, Canada, United Kingdom, Australia, and Latin America.
Despite having an in-house SEO team, the company sought external expertise to strengthen their digital presence and increase non-branded organic traffic.
WEBVIEW SEO Working Process
Our SEO services are tailored to capture the essence of your business, boosting your online visibility and attracting the right audience through strategic, data-driven optimization.
Keyword & Market Research
We start by identifying high-impact keywords and analyzing your competitors to uncover growth opportunities that align with your SaaS offering and audience intent.
Technical SEO & Site Health
We audit and enhance your site’s technical foundation—improving speed, crawlability, mobile usability, and indexation to boost performance and scalability.
On-Page Optimization
From meta tags to content structure, we optimize every element of your site to ensure search engines (and users) clearly understand your value and offerings.
Content Strategy & Link Building
We create content that ranks and resonates, supported by ethical link-building strategies that grow your authority and drive sustained organic traffic.
Objectives
- Increase non-branded organic traffic
- Expand keyword visibility and rankings
- Improve lead generation through SEO
Our Strategy
1. Comprehensive SEO Audit
We initiated the engagement with a thorough SEO audit, identifying key areas for improvement in on-page, off-page, technical SEO, and indexing performance.
2. Keyword & Competitor Research
We performed detailed keyword research and competitive analysis to uncover low-competition, high-value keyword opportunities.
3. On-Page Optimization
We collaborated with the internal development team to implement optimizations across product pages. This included updates to:
- Title tags
- Meta descriptions
- Header tags (H1)
4. Technical SEO Improvements
We resolved 404 errors and enhanced site speed by optimizing various technical elements affecting load performance.
5. Link Building
A strategic link-building campaign was launched to support re-optimized pages and boost overall domain authority.
6. SEO Content Strategy
We built a targeted SEO content calendar based on keyword research and competitor insights. We worked closely with the client’s content team to execute on the content plan with new, relevant articles.
Results (Dec 2018 – July 2020)
- 📈 +56% increase in organic traffic
- 🔍 +34% growth in keyword base
- 💼 +26% increase in pipeline sales (Nov 2019 – Apr 2020)
- 🏆 2,181 keywords ranking in Google’s top 3 positions
- 📄 2,613 keywords ranking on Google's first page
- 🌐 68,125 total keywords ranked
Conclusion
Through a data-driven, collaborative SEO strategy and continuous optimization, we helped this multimillion-dollar construction software company achieve measurable growth in both traffic and lead generation. These results underscore the power of well-executed SEO in driving business outcomes, even for companies with established in-house marketing teams.
Case Studies
Where each team member understands their role, responsibilities, and how they contribute.
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WORDs of Our Happy Clients
Proven SaaS marketing strategies drive qualified traffic, engage leads throughout the customer journey, and convert them into loyal subscribers.
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“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
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