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453% Growth in Organic Traffic for a Fintech Company Serving the Food Supply Chain
Client
TOOL
INDUSTRY
SERVICE TYPE
challenge
This fintech and capital solutions company serves produce businesses within the food supply chain, including distributors, growers, and shippers. They provide transparent, industry-specific financial products tailored to small and mid-sized operations, offering alternatives to traditional loans and lines of credit. Their platform also includes ERP features that improve communication, accounting, inventory tracking, and payment systems.
Although their services were in high demand, the company had never implemented any structured SEO strategy before working with us. Their website was well-designed but lacked optimization and search visibility.
WEBVIEW SEO Working Process
Our SEO services are tailored to capture the essence of your business, boosting your online visibility and attracting the right audience through strategic, data-driven optimization.
Keyword & Market Research
We start by identifying high-impact keywords and analyzing your competitors to uncover growth opportunities that align with your SaaS offering and audience intent.
Technical SEO & Site Health
We audit and enhance your site’s technical foundation—improving speed, crawlability, mobile usability, and indexation to boost performance and scalability.
On-Page Optimization
From meta tags to content structure, we optimize every element of your site to ensure search engines (and users) clearly understand your value and offerings.
Content Strategy & Link Building
We create content that ranks and resonates, supported by ethical link-building strategies that grow your authority and drive sustained organic traffic.
Objectives
- Build a high-performing SEO foundation
- Increase organic visibility in the fintech and agriculture space
- Drive targeted traffic and generate qualified leads
Our Strategy
1. SEO Foundation & Technical Optimization
Our collaboration began in April 2022 with a full SEO audit. We worked closely with the internal development team to improve site speed, mobile responsiveness, and overall technical health.
2. Keyword Strategy & Page Optimization
We identified low-competition, high-impact keywords that aligned with buyer intent. Key service pages were optimized for proper keyword usage and page structure to maximize relevance and indexability.
3. Content Development
We developed a blog strategy targeting high-volume search topics within the fintech and produce business sectors. New content was optimized for both SEO and user experience.
4. Link Building
To amplify rankings and domain authority, we launched a focused link-building campaign targeting key service and content pages.
Paid Media Expansion
We launched paid search campaigns in May 2022 to support traffic growth.
1. Keyword Refinement & Dynamic Search Ads (DSA)
We refined ad targeting based on real-time insights and used DSAs to scale ad coverage while identifying new keyword opportunities.
2. CRM Integration & Conversion Tracking
We integrated Google Ads with the client’s CRM, enabling lead tracking and campaign performance analysis based on sales outcomes.
3. Performance Max Campaigns
With increased budget, we launched Performance Max campaigns to reach broader audiences using Google's machine learning and multi-channel placements.
Results (April 2022 – October 2023)
- 🚀 +453% increase in monthly organic users
- 🔍 +454% growth in organic traffic
- 🔑 +706% increase in total ranking keywords
- 🏆 #1 Google rankings for 41 target keywords
- 📄 106 keywords on Google’s first page
- 🌐 1,117 total keywords ranked in Google
Conclusion
With no prior SEO foundation, this fintech company was able to achieve extraordinary digital growth through our structured SEO and paid media strategy. In just 18 months, their visibility, rankings, and lead generation capacity transformed dramatically, positioning them as a key digital player in the food supply chain finance space.
Case Studies
Where each team member understands their role, responsibilities, and how they contribute.
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WORDs of Our Happy Clients
Proven SaaS marketing strategies drive qualified traffic, engage leads throughout the customer journey, and convert them into loyal subscribers.
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“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
“Diligent, organized, and followed a clear, process-oriented approach, this allowed us to address priority items, tackle new projects and subsequently, see noticeable improvements as we went along.”
“After understanding our marketing goals, they quickly integrated into our org, collaborating on content, testing channels, and building our web presence. They offered valuable insights that led to closed-won outcomes.”
“our organic traffic shot up by roughly 2800%,with our primary keywords consistently landing in the top 3 Google searches. They worked closely with us to map out our analytics and reporting in GA4, giving us a solid foundation for continued growth."
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